The Central Chamber Report

Lessons Learned: Networking

    Last week I started a series of lessons learned after having been with the Central Chamber for the past 6 years.  Last week I discussed that running a business is tough and how much determination it takes to make a business succeed.  This week’s lesson focuses in on the importance of networking.
    When I use the term “networking” I’m not referring to the issues related to your computers, website, cell phone or tablet. Undoubtedly, these are important but I am referring to the good old fashioned face to face connection with people.  Webster’s Dictionary describes networking as: the exchange of information or services among individuals, groups, or institutions; specifically:  the cultivation of productive relationships for employment or business.  The key word in that phrase is, “the cultivation of productive relationships”!  
    I have had the opportunity to visit with many other chamber presidents from Louisiana and to take classes around the country.  The one thing that consistently comes to the forefront, for helping businesses and communities to thrive, is the importance of networking.  With the advent of social media, you would think that digital communication would take over as the preferred way of linking up.  However, in survey after survey people still express their preference of having the opportunity for face to face networking. 
    We have all seen the advantage of groups of people working together.  As businesses network with other businesses, the prosperity of both businesses is enhanced.  The businesses owners that utilize the networking opportunities that the chamber provides, and that find additional ways to do so, seem to have better success.  In the community the same principal seems to hold true.  As civic groups, business organizations, city government, school system and churches network together the community and our citizens benefit tremendously.  Activities such as Shop Small Business Saturday, Cooking in Central, The Central Toy Box, the Central Community Thanksgiving Worship Service, The Bed Race, The Christmas Parade, just  to name  a few, have all been made possible because individuals took the time to network with others.  
     Through Investor Luncheons, Leads for Lunch, Ribbon Cutting Ceremonies and other events our members have opportunities to network.   Collaborative efforts can yield tremendous success and a united front is not easily defeated.  People, businesses and organizations that take the time to network and form relationships will be rewarded for their efforts.  So set aside some time, and possibly the cell phone, and look for opportunities in your field of endeavor to network with others.  It will be well worth the time and effort!